Marketing Coordinator

The successful candidate will contribute to the success of the company by assuming the following responsibilities:  

• Participate in the development and implementation of marketing campaigns.
• Work closely with the Marketing Director to ensure campaigns align with established timelines and strategic direction.
• Manage the content calendar for all social media platforms.
• Lead and contribute to the production of over 24 monthly content pieces, including stories.
• Support advertising campaigns: analyze sales data for precise geographic targeting, create and manage audiences, optimize campaigns, and make strategic adjustments quarterly.
• Gather visual assets and coordinate the production of marketing content.
• Oversee content and communication approval and translation processes.
• Design newsletters: writing, layout, segmentation, scheduling, and performance analysis.
• Maintain and update WordPress websites in collaboration with the IT team and external partners.
• Contribute to SEO/SEA efforts for websites and manage associated Google Ads campaigns.
• Monitor website performance using Google Analytics and Google Search Console.
• Coordinate website updates: cookie management, content additions/removals, various integrations (photos, blog articles, etc.).
• Track campaign results (KPIs and ROI).
• Participate in market analysis and competitive intelligence activities.

On a day-to-day basis, she will work closely with colleagues who share the same goals of success:

• Geneviève, our energetic and dedicated VP of Marketing,
• Mary, our vibrant and caring Marketing Director,
• Mladen, our proactive and collaborative Product Expert,
• Jessica, our dynamic and organized National Sales Trainer,
• Charlotte, our resourceful and creative Junior Product Manager,
• Christine, our helpful and detail-oriented Graphic Designer,
• And many other passionate and committed colleagues.

To achieve this challenge successfully, we’re looking for a person driven by the values of respect, teamwork, commitment and pride, with the following qualifications:

• You have a bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• You have at least 1 year of experience in a similar role.
• You excel in organization and can manage multiple projects simultaneously.
• You have excellent written and verbal communication skills in both French and English.
• You’re comfortable using marketing and office tools such as WordPress, Canva, HubSpot, Meta Business Suite, Google Analytics, Microsoft Office, etc.
• You demonstrate creativity, attention to detail, autonomy, and a collaborative spirit.
• You have experience in B2B marketing or in a related industry (design, manufacturing, retail) – an asset.
• You’re proficient with the Adobe Creative Suite and have a basic understanding of graphic design – an asset.

• Modern, technological environment.
• Recognition of experience.
• Health, dental, vision, travel insurance, etc.
• Employee and family assistance program.
• A team spirit where everyone is important

To be more precise

• Competitive salary
• Flexible working hours
• Casual dress code

Little extras that make all the difference

• A modern, user-friendly workplace
• Training room, changing room and showers on site
• A friendly atmosphere: BBQ, family open house, etc.

• A high degree of autonomy where your ideas, talent and initiative will be highly regarded.
• An open-minded attitude that respects your personal needs and expectations.
• A family spirit where everyone is important, everyone talks to everyone, and everyone helps everyone else, regardless of role or status.

We are an equal opportunity employer. All applicants will be considered for employment opportunities without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. 

We offer various training, guidance, development, and job shadowing or mentoring on a non-discriminatory basis to ensure equal opportunity in the workplace.